The New York Times, The Wall Street Journal, CNBC, Wine Enthusiast, Restaurant Hospitality, The New Yorker, Wine & Spirits, International Wine Review,, and All About Beer, are just a few of the many media outlets that tap into BTI’s acumen and expertise. Our proprietary, ASTM-compliant methodology is so rigorous that it has been vetted and accepted by the National Advertising Department of the Better Business Bureau and used by leading beverage brands as the basis for numerous successful quality-based claims in national media campaigns.įor 39 years, our clients and partners have accelerated their development processes, improved the quality of their products, and amplified their brands reputation and worth through quality-centric messages and marketing strategies that we have developed with them.
On this foundation, we develop, refine, recognize, and launch the world’s best beverages.īTI establishes and advocates for the highest standards in the beverage industry. Our value to the trade is built on our unique position as an advocate for the alcohol beverage industry, an independent publication, and a decades-long, consumer-trusted brand. We’re the research, advisory and engagement company that helps alcohol brands be better.
MISSION WINE AND SPIRITS ONLINE REVIEW PROFESSIONAL
Beverage Testing Institute has become the most comprehensive and reliable source for alcohol beverage product testing and professional reviews in the world. Harry Lawless of Cornell University and a one-of-a-kind approach to trade focus groups and sensory panelist recruitment, BTI’s evaluations are so much more than a competition. Using industry-leading methodology co-developed by our founder Craig Goldwyn and Dr. Beverage Testing Institute (BTI) was founded in 1981 as the first international wine competition in the United States, adding beer, spirits, cider, sake, mead and more to the repertoire in 1994.
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